Released on: October 16, 2007, 12:47 pm

Press Release Author: Leigh Kramer, Helicopter Marketing & Communications

Industry: Internet & Online

Press Release Summary: Designed by women for women: Premium romance and erotic
products are carefully chosen and displayed at cleosboutique.com. Unique site gives
visitor control over her shopping experience.

Press Release Body: - Online store simulates a visit to an upscale department store
Cleo's Boutique offers a top-drawer collection of romance and erotica products in an
upscale and comfortable environment, assuring premium quality products and complete
confidentiality. Company spokesperson "Cleo" describes the experience this way:
"Our visitor is in complete control of her shopping experience, in an on-line
boutique which simulates a visit to an upscale department store."
In the U.S., sales of erotica products are soaring; in a recent survey 46% of women
report owning a vibrator. Yet most women are uncomfortable purchasing these
products in stores or from web sites with graphic images. The surge in "passion
parties", which are promoted person-to-person through networks of girlfriends, is
evidence of the growing interest in learning about and using sex toys and other
erotica products. Nevertheless, the majority of women will not be exposed to these
parties, nor would they be comfortable attending. Now there's Cleo's Boutique, a
one-of-a-kind online store designed with the discerning female consumer in mind.
- Elevator lets shoppers stay in their comfort zone
A visitor to Cleo's Boutique can control, through the use of the elevator, the
content of her visit, so that she is never presented with products she finds
offensive. No adult material is visible on the home page. Using elevator buttons
and departments, she can comfortably browse the carefully selected array of toys,
books, videos and body products from leading manufacturers, choosing the first,
second or third floor based on her personal comfort level.
A special department features products for unique needs such as post-surgical,
menopausal, or for those with disabilities. Other specialty topic areas, such as
Honeymoon or Romantic Evening, also assist women interested in browsing. Always,
the content is controlled by the use of "floors." Gift certificates and a
guaranteed customer satisfaction policy round out the superior shopping experience.
- Designed with the discerning female consumer in mind
Every visitor to the site is guaranteed complete privacy, meaning that her personal
information will never be shared or used for any kind of direct marketing. Charges
appearing on a statement will simply read "Cleo's Boutique." Products will be
shipped in discreet packaging.
A portion of Cleo's profits is donated to a specially selected group of charities:
Gilda's Club, Locks of Love, Women for Women International and ABCD (After Breast
Cancer Diagnosis).
Truly one of a kind, Cleo's Boutique (www.cleosboutique.com) is a genuine treasure
in the modern woman's search for more pleasure. To interview "Cleo", email
leighk@helicoptermarketing.com or call 443.399.4039.


Web Site: http://www.helicoptermarketing.com

Contact Details: Helicopter Marketing & Communications
421 Southway | Baltimore, MD 21218
PH443.399.4039 | FX 410.662.5533
leighk@helicoptermarketing.com